LOCKHEED MARTIN

DESIGN CONCEPT | NON-COMMERCIAL

All materials were used for non-commercial purposes and belong to their rightful owners.

Lockheed Martin’s website seems to have gone through a redesign in summer of 2023. It is now more minimal with a lot of white space and smaller graphics, including the hero section which is a boxed video. And while a video is a great choice for a hero section on a website, I would have loved to see at least the hero section be full-width.

I’m aware of website and coding constraints, and since the website appears to be in a boxed layout, this could be the reason why the hero section is also like that. I’d love to interview the web designers or the UI designers behind it to know the reasoning and the purpose behind the new design in order to understand how the updated website helps with the user experience as I am confident I can learn about things I am likely missing or simply know nothing about.

However, when I think of Lockheed Martin, white as the dominant color does not come to mind. Instead, black as the dominant color with pops of the “Lockheed Martin Blue” (as I call it) seems more fitting, along with at least one large background image of one of their products, even if it is no longer in production, such as the iconic, classic, and breathtaking Lockheed SR-71 Blackbird that I saw a couple years ago.

I knew I wanted the first impression of the website’s home page to be “intimidating” or to at least make users pause for a moment to look at the hero section with the full-width image and the large, bold text. So I made the SR-71 Blackbird to be the first thing that people see when they land on the website. The SR-71 Blackbird in a pitch black background gave the impression that I was looking to achieve, which is why I went with a product that is no longer in production over the F-16 Fighting Falcon, which to be honest, I am still debating on. The remaining background images act as dividers of the content spread throughout the home page as you scroll down, giving a sense of introductions to different but important CTAs while maintaining cohesiveness and structure.

Black symbolizes mystery, power, elegance, and sophistication, meanwhile blue symbolizes security, stability, and reliability. These are all qualities that I associated with Lockheed Martin because they embody them very well, and so this is my design concept for Lockheed Martin’s website.